HAVAL H6 GT "Jeddah Photoshoot"
Giving Performance a Real-World Perspective.
Project Type
Automotive Photography / Art Direction / Production / Campaign Content
My Role
Photography Art Direction / Shot Planning / Creative Supervision
Client
HAVAL
Project Overview
Following the CGI-led introduction of the HAVAL H6 GT, we had the opportunity to develop a dedicated photography library featuring the actual vehicle in Jeddah.
The objective was to capture the H6 GT’s sporty character, exterior details, and distinctive physical presence through premium automotive photography.
The Challenge
While 3D renders had supported the launch, they could not fully capture the authenticity of the vehicle’s real surfaces, reflections, lighting, and design details.
We needed to create a photography direction that would give the H6 GT a more believable and compelling presence across future campaign communications.
The Creative Idea
We made the car the hero.
The photography direction focused on dynamic compositions, careful lighting, and considered camera angles that emphasized the vehicle’s sporty proportions.
Jeddah served as the setting, bringing local relevance to the imagery while maintaining the premium character of the automotive campaign.
Bringing It to Life
The photoshoot combined beauty shots with environmental automotive photography.
We focused on capturing the details that communicate the vehicle’s personality, including body lines, exterior features, reflections, and proportions.
The final imagery established a real-world visual library for the H6 GT, supporting future communication with photography that complemented the vehicle’s original launch campaign.
The Work
My Contribution
Automotive photography art direction, shot planning, creative supervision, and development of the visual direction for ongoing campaign communications.