HAVAL H6 GT "Saudi Launch"
Sport-Inspired. Ready for Everyday Life.
Project Type
Automotive Launch / Art Direction / CGI Compositing / Advertising / Film
My Role
Art Direction / Key Visual Development / CGI Compositing
Client
HAVAL
Location
Saudi Arabia
Project Overview
The Saudi launch of the HAVAL H6 GT introduced a sportier, more expressive side of the brand to a growing automotive market.
The project brought together the H6 GT’s dynamic design personality with its everyday practicality, positioning the vehicle as a sport-oriented SUV that could serve different driving lifestyles.
The Challenge
The vehicle was not locally available for a dedicated launch photoshoot.
Our campaign had to be developed using existing Chinese-market materials and 3D vehicle renders. The challenge was to create premium-looking local communications that could establish the car’s visual personality without relying on original photography.
The Creative Idea
We treated the supplied 3D vehicle assets as a foundation for a new visual world.
Through art direction, environmental design, and digital compositing, we created images intended to capture the atmosphere and impact of premium automotive photography.
The creative direction balanced the vehicle’s sporty styling with its practicality as a daily SUV.
Bringing It to Life
We developed the initial campaign through meticulous compositing, working with perspective, realistic lighting, shadows, reflections, and color grading.
The resulting key visuals established a localized visual approach for the vehicle’s launch.
As the project evolved and the car became available for production, we developed a live-action commercial direction to showcase its characteristics.
The creative story explored two sides of the H6 GT: the excitement of its sport-inspired identity and the space, comfort, and versatility of a family SUV.
The Work
CGI-Based Campaign Compositions
Supporting Automotive Advertising
My Contribution
Campaign art direction, key visual development, CGI asset localization, digital compositing, and creative development for subsequent automotive film production.
